Digital Marketing Manager

Last updated: 10/11/2014

You will develop, implement, and grow aggressive marketing campaigns designed to produce and improve revenues. This includes PPC, social and local media programs to increase brand awareness, customer retention and acquisition. You will analyze web metrics to identify areas of opportunity to increase our web site efficiency, conversion rate and advertising ROI. You will work closely with management on developing and executing online marketing strategy and new initiatives to drive revenue & profitability.

• 3+ years in marketing for transportation industry with focus on digital marketing
• 5+ years in paid search marketing
• Strong analytical skills
• Experience managing large-scale paid search marketing campaigns
• Proven grasp of all paid search mediums including remarketing, display, content, mobile, and video
• Data analysis skills using digital analytics platforms
• Deep understanding of project management, schedules, budgets and work flow
• Fundamental understanding of digital marketing best practices
• Excellent communication skills both oral and written
• Strong ability to multi-task
• Google AdWords certification
• Bachelor’s degree in business or related field